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ANTI RAPE CAMPAIGN

PROJECT DESCRIPTION

After seeing the sky rocketing heinous rape crimes against women spreading like wildfire in the Indian media and the Indian government simply laughing it off. While the world also simply watched instead of putting pressure on the Indian government to take the necessary actions required to put an end to this barbarism. Malikube took the initiative and started an Anti-Rape Campaign for the innocent women of India. Our goal was simple to start an awareness in social media that rape is not a laughable matter but instead a crime. "Kab Tak Haso Gay!" (Till how long will you laugh) was meant to point a direct finger at the Indian rape culture.

Research/ Branding/ Naming Strategy/ Brand Identity/ Packaging/ Advertisement/ Marketing
antirape
antirape
antirape

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