AURUM
PROJECT DESCRIPTION
Aurum is a Latin word for gold and hence, the symbol Au for gold in the
periodic table. In investment markets commodities selling and buying is essential part of the
business. After extensive research we came up with the word Aurum, as it fit perfectly in investment industry.
We created the identity with simplicity but bold design without graphics or marks to create a corporate
brand to hold its elegance and prestige in a glance.
Research/ Branding/ Naming Strategy/ Brand Identity/ Packaging/ Advertisement/ Marketing