AL IHSAN

PROJECT DESCRIPTION

A boutique firm Al Ihsan asked us to create their brand with specifically wanting a calligraphic design. The challenge was to make a memorable mark as there are plenty of calligraphic designs that look alike. We created the design with adding a challenge to write Arabic from top to bottom and not the typical right to left. As a result we created a vertical mark that speaks for itself in elegance and aesthetics. Ihsan means excellence and according to our client, we delivered exactly that.