RUWAD

PROJECT DESCRIPTION

Our client a princess from Saudi Royal family wanted a company branding representing affluence in the real estate development sector. Our challenge for this project was to take a simple Arabic word, Ruwad (meaning pioneers) and create it into a calligraphic art that shows wealth. We achieved the logo mark design by using simple lines & balance of space between letters. Additionally, by using the gold foil we gave it a feel for luxury & elegance. Arabic and English typography was given special attention to have similar appearance in modern style that works with the logo mark.